Mobile Advertising is more like classic Direct Response Marketing than Web Advertising: you have one opportunity for the perfect pitch: for each person, based on who he is and what his is doing—right NOW.
You will not only attract the best, you will gain insights immediately that normally take weeks to learn.
The Lean Startup approach to managing the uncertainty of creation contains hidden gems that seamlessly harness the most powerful risk management techniques helpful to anyone trying to create something new
This year ten trends will move from “new concept” to “mainstream trend.” Exploring all should be on your 2012 “to-do” list.
Imagine how compelling a smartphone would be with Android OS, Android Market AND BlackBerry’s Keyboard.
Today’s Post-PC, Web 2.0 Era is causing the consumer and enterprise tech worlds to collide. In this battle, the DNA of consumer tech positions it to displace “dinosaur” Enterprise mindsets.