Real-World Strategy

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The Delta Index: A Clearer Measure of Growth

The Delta Index provides a single metric for apples-to-apple comparison of how you are growing (or shrinking) in value created relative to “Big Picture” targets.

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Getting Mobile Advertising Right: You Have One Opportunity

Mobile Advertising is more like classic Direct Response Marketing than Web Advertising: you have one opportunity for the perfect pitch: for each person, based on who he is and what his is doing—right NOW.

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Want to Hire Some Great Developers? Sponsor a Hackathon

You will not only attract the best, you will gain insights immediately that normally take weeks to learn.

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Use the Facebook Timeline to Tell Your Brand’s Story

Don’t fight the Facebook Timeline. Use it to connect to others by telling your story in a wholly new way.

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#LeanStartup’s Hidden Gem – Built-in Risk Management for Creation

The Lean Startup approach to managing the uncertainty of creation contains hidden gems that seamlessly harness the most powerful risk management techniques helpful to anyone trying to create something new

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Ten Tech Trends for Your 2012 New Year’s Resolutions List

This year ten trends will move from “new concept” to “mainstream trend.” Exploring all should be on your 2012 “to-do” list.