Enabling Business Pages to geo-target Wall content to their Fans would create the game-changer of the decade

Chris Brogan recently blogged, that “there’s no sizzling fajita effect online.” That is, online commerce does not provide that visceral experience to causes others around you to buy the same thing on an impulse. Social media can be a proxy for the ‘sizzling fajita’—if used correctly.

Why did Facebook succeed (where MySpace failed)? What led an odd thing like Twitter to be so valuable? Why did LinkedIN beat entrenched careers sites? How did Groupon get so valuable, so quickly? The answer lies in how they created value first for their members–then leveraged this at scale to reward their investors.

MySpace, one of the original big social media players, is on the sales block for $50-$200 million. Groupon, founded years later, is now preparing a $15-BILLION IPO. What did Groupon do so differently to create 100x more value using social media?

Many argue that GeoCities was the first social network—and could have come Facebook if Yahoo! had not bought it in 1999. This is not true. Geocities could not have become Facebook because two critical ways as to how society views the Internet were not yet in place.

“Collaboration” has been used to categorise a wide variety of products. Even with a range of products this broad, I have found seven attributes that separate winning collaboration products from also-rans…