The Art of Social Media

An Opportunity Missed: The Olympics-as-a-Platform

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Combining “Olympic App Competition” with open data and open social media policies would have made 2012 the most interactive Olympics ever.

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Rebel Mouse Makes It Easier for Others to Understand You

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Rebel Mouse does not just aggregate your social content; it adds dimensions that let others quickly—and subconsciously—consume it

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Use the Facebook Timeline to Tell Your Brand’s Story

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Don’t fight the Facebook Timeline. Use it to connect to others by telling your story in a wholly new way.

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The One Feature Facebook Needs to Create the Killer Marketing App

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Enabling Business Pages to geo-target Wall content to their Fans would create the game-changer of the decade

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Using social to bring the ‘sizzling fajita’ to online sales

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Chris Brogan recently blogged, that “there’s no sizzling fajita effect online.” That is, online commerce does not provide that visceral experience to causes others around you to buy the same thing on an impulse. Social media can be a proxy for the ‘sizzling fajita’—if used correctly.

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The Social Networks that Are (and Would Be) King

Why did Facebook succeed (where MySpace failed)? What led an odd thing like Twitter to be so valuable? Why did LinkedIN beat entrenched careers sites? How did Groupon get so valuable, so quickly? The answer lies in how they created value first for their members–then leveraged this at scale to reward their investors.

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