The majority of business (i.e., mission-focused) social media communities are simply not safe. As a result, it is easy for third parties to hijack these communities for malicious use. I recommend incorporation of four tools to make your business community a safe environment for your enterprise, its mission and its stakeholders. If you do not have these, it is only a matter of time before something happens…

Most designers of social media communities are “greedy”, requiring registration before showing visitors content. However, in this case greed is NOT good. (In fact it can cost you 60% or more of your potential market and ROI.)…

We all have far too many accounts to maintain. We all know this. However, too many communities ask us to join YET ANOTHER NETWORK to participate. To be effective, communities should let me members be themselves, not just in how they express themselves but also in how they identify themselves…