Globalization. Internet. Mobile. Social Media. The innovations of the past two decades are not only making competition more intense then ever, they are also changing the very tools and techniques used in marketing. Oulixeus helps clients combine classical marketing methods with newly emerging approaches to better understand demand, get to customers and partners ahead of the competition, and establish brand and partner loyalty.
How We Can Help
- Strategic Market Analysis. We analyze and report on: emerging market trends, customer demand, competitive landscape, partner ecosystems, and internal competitive readiness.
- Branding and Positioning. We work with clients to develop and test brand identities and Go-To-Market positions that best exploit unique selling propositions to leverage market trends.
- Strategic Communications. We develop and tailor traditional and multimedia communications collateral for your investors, industry analysts, trade press, sales teams, customers and partners.
- Analyst and Media Relations. We work closely with clients to build and conduct industry analyst briefings, establish strong relationships and seed new ideas for coverage.
- Advertising and Campaign Management. We can design, develop and administer coordinated advertising and marketing campaigns across traditional, interactive and social media channels. We analyze the results to optimize advertising and marketing spending.
- Market Testing. We conduct independent market testing of products and services from brand, position, price or usability perspectives.
Thoughts from Our Blogs
Regardless of whether marketing is focused on emerging technologies or traditional services, it intersects with strategy, markets, brands and products. You can see this reflected in many of our posts across all five of the Oulixeus Blogs.