advertising

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Rebel Mouse Makes It Easier for Others to Understand You

Rebel Mouse does not just aggregate your social content; it adds dimensions that let others quickly—and subconsciously—consume it

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Getting Mobile Advertising Right: You Have One Opportunity

Mobile Advertising is more like classic Direct Response Marketing than Web Advertising: you have one opportunity for the perfect pitch: for each person, based on who he is and what his is doing—right NOW.

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The One Feature Facebook Needs to Create the Killer Marketing App

Enabling Business Pages to geo-target Wall content to their Fans would create the game-changer of the decade

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Aurasma: Augmented Reality on your iPad, iPhone or Android

Aurasma instantly layers web and multimedia to objects you are viewing with your iPad, iPhone or Android camera

Why Groupon is worth 100x more than MySpace

MySpace, one of the original big social media players, is on the sales block for $50-$200 million. Groupon, founded years later, is now preparing a $15-BILLION IPO. What did Groupon do so differently to create 100x more value using social media?