Mobile Advertising is more like classic Direct Response Marketing than Web Advertising: you have one opportunity for the perfect pitch: for each person, based on who he is and what his is doing—right NOW.
Why did Facebook succeed (where MySpace failed)? What led an odd thing like Twitter to be so valuable? Why did LinkedIN beat entrenched careers sites? How did Groupon get so valuable, so quickly? The answer lies in how they created value first for their members–then leveraged this at scale to reward their investors.
MySpace, one of the original big social media players, is on the sales block for $50-$200 million. Groupon, founded years later, is now preparing a $15-BILLION IPO. What did Groupon do so differently to create 100x more value using social media?