In the last post, we looked into what Master Data mean. Now I will talk about the why it is so important in today’s competitive business landscape.
Creating a great User Experience (UX) is much more than providing a clean, simple User Interface (UI). Those of us who want to build products that are LOVED by our customers need to achieve a great UX in up to TEN areas, not just one.
Master Data, when maintained in a centralized fashion, can lead to all parts of the business singing from the same sheet of music. This makes managing an enterprise as well as deriving business intelligence out of such data much easier than if different units and systems used different core data.