Today’s Post-PC, Web 2.0 Era is causing the consumer and enterprise tech worlds to collide. In this battle, the DNA of consumer tech positions it to displace “dinosaur” Enterprise mindsets.
In soccer, players “form a square” to outmaneuver an entrenched, stronger defender. This same strategy can enable small, agile challengers to form a square of market niches that enable them to outmaneuver and displace an entrenched market leader.
Jack Welch used to say, “Be Number 1 or Number 2 (or else get out of the market).” Does this same “Magic Number” apply in the information technology and software world (where innovation is continuous and Moore’s Law applies)?