Jack Welch used to say, “Be Number 1 or Number 2 (or else get out of the market).” Does this same “Magic Number” apply in the information technology and software world (where innovation is continuous and Moore’s Law applies)?

If you simply create a standalone community, you will only create a place where your stakeholders socialize. While this is nice, it will not create a large return on your investment. If you want to maximize the return on investment in your business community, you need to embed it into the your entire enterprise. Here’s how…

Communities only work when those you want to engage actually participate. This may sound obvious. However, many businesses forget to ensure that the communities they create area actually compelling and rewarding to their target audience. Here is an explanation why and some examples of business that remembered, “it was not just about themselves…”

One of the biggest mistakes I see when business create social communities is thinking they have to create yet-another-copy of Facebook. There or many social network business solutions at our disposal. The key is picking the right one to solve the problem on hand and achieve the metrics identified for success…

When a new, hot technology appears, it is easy to jump on the bandwagon and focus solely implementing it for your enterprise. However, if you do this you are likely to only do just that, deliver new technology. To use technology to create business value you have start by putting your finger on a problem to solve (then providing all that is needed – technology and otherwise) to solve this problem…