Don’t fight the Facebook Timeline. Use it to connect to others by telling your story in a wholly new way.

Enabling Business Pages to geo-target Wall content to their Fans would create the game-changer of the decade

If you are charged with ensuring executive support for transformational change, how do you do it? The key, in my experience, is helping leaders to own the change. For significant changes, this often means you will have to start with a smaller base of support and then have a strategy to reach other leaders. It [...]

In response to the explosion of use of social media over the past 12 months, many leaders are developing formal Social Media Polices to guide their staff in approved use of these tools inside the enterprise. By using bottom-up design principles, leaders can create Social Media Policies that productively encourage creativity—without risking their enterprise’s mission and reputation.

Online social media communities are living ecosystems. Unmanaged, they can evolve into something undesirable or simply die out. To avoid this, tend your community just like you would attend a garden. This will take just as much work as managing a successful garden but – when successful – will yield just as pleasing results…

Most designers of social media communities are “greedy”, requiring registration before showing visitors content. However, in this case greed is NOT good. (In fact it can cost you 60% or more of your potential market and ROI.)…