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An Opportunity Missed: The Olympics-as-a-Platform

Combining “Olympic App Competition” with open data and open social media policies would have made 2012 the most interactive Olympics ever.

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Rebel Mouse Makes It Easier for Others to Understand You

Rebel Mouse does not just aggregate your social content; it adds dimensions that let others quickly—and subconsciously—consume it

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Getting Mobile Advertising Right: You Have One Opportunity

Mobile Advertising is more like classic Direct Response Marketing than Web Advertising: you have one opportunity for the perfect pitch: for each person, based on who he is and what his is doing—right NOW.

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Use the Facebook Timeline to Tell Your Brand’s Story

Don’t fight the Facebook Timeline. Use it to connect to others by telling your story in a wholly new way.

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The One Feature Facebook Needs to Create the Killer Marketing App

Enabling Business Pages to geo-target Wall content to their Fans would create the game-changer of the decade

Using social to bring the ‘sizzling fajita’ to online sales

Chris Brogan recently blogged, that “there’s no sizzling fajita effect online.” That is, online commerce does not provide that visceral experience to causes others around you to buy the same thing on an impulse. Social media can be a proxy for the ‘sizzling fajita’—if used correctly.