geospatial

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Getting Mobile Advertising Right: You Have One Opportunity

Mobile Advertising is more like classic Direct Response Marketing than Web Advertising: you have one opportunity for the perfect pitch: for each person, based on who he is and what his is doing—right NOW.

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The One Feature Facebook Needs to Create the Killer Marketing App

Enabling Business Pages to geo-target Wall content to their Fans would create the game-changer of the decade

RE: Can Twitter be saved? (What I would if I worked at Twitter)

Mark Gimein (of Slate’s “The Big Money”) recently posited that Twitter is “collapsing under its own weight” due to the sheer number of Tweets we all have to wade through. I agree. I recommend three steps to the leaders of Twitter to both make the service more useful and create a revenue driving service…