Go-To-Market

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7-Step Program to Respond to a Rollout Like the ACA Website

We thought we would take a step back and look at what you should do if you are ever faced with a big consumer web/eCommerce rollout that is ridden with bugs and problems. The result was this 7-step Program.

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Decisions, Decisions… Android, iOS, Windows 8 or HTML5?

The last month has introduced much new food for thought if you are trying to decide which mobile platform to build on first. As a result, it may seem harder than ever to choose your first mobile platform. It is not.

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#LeanStartup’s Hidden Gem – Built-in Risk Management for Creation

The Lean Startup approach to managing the uncertainty of creation contains hidden gems that seamlessly harness the most powerful risk management techniques helpful to anyone trying to create something new

How to price new enterprise software

The enterprise software market is almost always a paid one. However, how do you establish the price for a brand new enterprise software innovation no one has ever used before?

The simple feature needed to take location-based services mainstream

Location-based services offer amazing future possibilities. However, right now only early adopters are its primary users. Why? Because many mainstream consumers do not trust them. However, that addition of one simple feature to smart phones can change all of this.

Borrowing a soccer strategy to displace an entrenched market leader

In soccer, players “form a square” to outmaneuver an entrenched, stronger defender. This same strategy can enable small, agile challengers to form a square of market niches that enable them to outmaneuver and displace an entrenched market leader.