The last month has introduced much new food for thought if you are trying to decide which mobile platform to build on first. As a result, it may seem harder than ever to choose your first mobile platform. It is not.
Mobile Advertising is more like classic Direct Response Marketing than Web Advertising: you have one opportunity for the perfect pitch: for each person, based on who he is and what his is doing—right NOW.
Today’s Post-PC, Web 2.0 Era is causing the consumer and enterprise tech worlds to collide. In this battle, the DNA of consumer tech positions it to displace “dinosaur” Enterprise mindsets.