location-based services

RightHereRightNow-280px

Getting Mobile Advertising Right: You Have One Opportunity

Mobile Advertising is more like classic Direct Response Marketing than Web Advertising: you have one opportunity for the perfect pitch: for each person, based on who he is and what his is doing—right NOW.

geo-targeting-210px

The One Feature Facebook Needs to Create the Killer Marketing App

Enabling Business Pages to geo-target Wall content to their Fans would create the game-changer of the decade

It’s time for a Location Data Code of Conduct: Four Needed Policies

Location-based data is the biggest privacy watershed since commercialization of the Internet. It’s time for industry to create a Code of Conduct to manage it.

The simple feature needed to take location-based services mainstream

Location-based services offer amazing future possibilities. However, right now only early adopters are its primary users. Why? Because many mainstream consumers do not trust them. However, that addition of one simple feature to smart phones can change all of this.

Gartner’s 2009 “Hype Cycle for Emerging Technologies”: Reflections and prognostications

The 2009 Gartner Hype Cycle Special Report evaluates the maturity of 1,650 technologies and trends in 79 technology, topic and industry areas. New Hype Cycles this year include cloud computing, data center power and cooling technologies, and mobile device technologies. Here are my Web 1.0 reflections and Web 2.0 prognostications based on this report…