Mobile Advertising is more like classic Direct Response Marketing than Web Advertising: you have one opportunity for the perfect pitch: for each person, based on who he is and what his is doing—right NOW.
Location-based data is the biggest privacy watershed since commercialization of the Internet. It’s time for industry to create a Code of Conduct to manage it.
Location-based services offer amazing future possibilities. However, right now only early adopters are its primary users. Why? Because many mainstream consumers do not trust them. However, that addition of one simple feature to smart phones can change all of this.