This week, Microsoft and Apple both announced what many would refer to as “misses” in their mobile device product lines. Each could take one simple step to turn these “product misses” into “CRM hits”

If you simply create a standalone community, you will only create a place where your stakeholders socialize. While this is nice, it will not create a large return on your investment. If you want to maximize the return on investment in your business community, you need to embed it into the your entire enterprise. Here’s how…

Most designers of social media communities are “greedy”, requiring registration before showing visitors content. However, in this case greed is NOT good. (In fact it can cost you 60% or more of your potential market and ROI.)…

Mark Gimein (of Slate’s “The Big Money”) recently posited that Twitter is “collapsing under its own weight” due to the sheer number of Tweets we all have to wade through. I agree. I recommend three steps to the leaders of Twitter to both make the service more useful and create a revenue driving service…