marketing

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Getting Mobile Advertising Right: You Have One Opportunity

Mobile Advertising is more like classic Direct Response Marketing than Web Advertising: you have one opportunity for the perfect pitch: for each person, based on who he is and what his is doing—right NOW.

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Use the Facebook Timeline to Tell Your Brand’s Story

Don’t fight the Facebook Timeline. Use it to connect to others by telling your story in a wholly new way.

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The One Feature Facebook Needs to Create the Killer Marketing App

Enabling Business Pages to geo-target Wall content to their Fans would create the game-changer of the decade

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Aurasma: Augmented Reality on your iPad, iPhone or Android

Aurasma instantly layers web and multimedia to objects you are viewing with your iPad, iPhone or Android camera

What’s the difference between a Marketing, Product Marketing, Product, and Project Manager? Part 1

Four roles are key to successful execution of the commercial side of product development: the Marketing Manager, Product Marketing Manager, Product Manager and Project Manager. What are the differences in these roles? What traits should you look for when hiring for them? How should you build them into your organization? Part 1 of this series looks at the key responsibilities of each of these four roles.

It’s time for a Location Data Code of Conduct: Four Needed Policies

Location-based data is the biggest privacy watershed since commercialization of the Internet. It’s time for industry to create a Code of Conduct to manage it.