Why did Facebook succeed (where MySpace failed)? What led an odd thing like Twitter to be so valuable? Why did LinkedIN beat entrenched careers sites? How did Groupon get so valuable, so quickly? The answer lies in how they created value first for their members–then leveraged this at scale to reward their investors.
MySpace, one of the original big social media players, is on the sales block for $50-$200 million. Groupon, founded years later, is now preparing a $15-BILLION IPO. What did Groupon do so differently to create 100x more value using social media?
We often are asked about the risk of doing something new. However, what is the risk of NOT doing something new? Especially in a world filled with creativity and competition.
In the technology industry, “PII” stands for “Personally Identifiable Information.” However, anyone who provides technology to customers should also think of it as standing for “Privacy Is Important.” Two important events this week—one regarding Google and one regarding Facebook—underscored the importance of this and served as reminders of how important protection of privacy is to mainstream adoption of technology…