partnerships

How to price new enterprise software

The enterprise software market is almost always a paid one. However, how do you establish the price for a brand new enterprise software innovation no one has ever used before?

Ten essential UX factors to create products your customers will LOVE

Creating a great User Experience (UX) is much more than providing a clean, simple User Interface (UI). Those of us who want to build products that are LOVED by our customers need to achieve a great UX in up to TEN areas, not just one.

Borrowing a soccer strategy to displace an entrenched market leader

In soccer, players “form a square” to outmaneuver an entrenched, stronger defender. This same strategy can enable small, agile challengers to form a square of market niches that enable them to outmaneuver and displace an entrenched market leader.

Another place in business where greed is NOT good

While being greedy can focusing you on creating value in all that you do, being “too greedy” and over-focusing on your OWN value can hurt you in business partnerships. Winning partnerships are anti-greedy.

Nine software pricing models evaluated

Pricing software has always been an interesting exercise. The marginal cost to copy and provide software is virtually zero. However, the cost to develop it—and the value of the intellectual property that goes into its creation—is far greater. These two tensions have created a range of models that vendors use to price software. This post evaluates several of these, highlighting ideal (and non-ideal) markets for each.

Which tablet will win in the enterprise?

Last month I wrote about the rise of mobile computing platforms and the need for enterprises to adopt them within the next three years just to stay in line with the grow of mobile traffic for business. Today, Michael V. Copeland, Senior Editor of Fortune/CNN Money, published a segment on five potential iPad competitors. I took a look at these–from the perspective of a current enterprise provider and former enterprise buyer–to see which of them had the potential to win at the enterprise level…