pricing

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Cloud Computing: Its not just about access from anywhere

Too many extolling the virtues of cloud computing are ignoring many of its most transformational benefits

How to price new enterprise software

The enterprise software market is almost always a paid one. However, how do you establish the price for a brand new enterprise software innovation no one has ever used before?

Ten essential UX factors to create products your customers will LOVE

Creating a great User Experience (UX) is much more than providing a clean, simple User Interface (UI). Those of us who want to build products that are LOVED by our customers need to achieve a great UX in up to TEN areas, not just one.

Borrowing a soccer strategy to displace an entrenched market leader

In soccer, players “form a square” to outmaneuver an entrenched, stronger defender. This same strategy can enable small, agile challengers to form a square of market niches that enable them to outmaneuver and displace an entrenched market leader.

SaaS’ next pricing challenge, balancing easy budgeting with flexibility: Four models

Businesses and consumers love the flexibility of SaaS. However, this flexibility brings a “dark” side: less predictability – and ultimately – less control. Four SaaS pricing models address this challenge, in different ways – and for very different markets.

Nine software pricing models evaluated

Pricing software has always been an interesting exercise. The marginal cost to copy and provide software is virtually zero. However, the cost to develop it—and the value of the intellectual property that goes into its creation—is far greater. These two tensions have created a range of models that vendors use to price software. This post evaluates several of these, highlighting ideal (and non-ideal) markets for each.