The Lean Startup approach to managing the uncertainty of creation contains hidden gems that seamlessly harness the most powerful risk management techniques helpful to anyone trying to create something new
Turning a product “miss” into a CRM “hit” – The iPhone 4 and the Kin
This week, Microsoft and Apple both announced what many would refer to as “misses” in their mobile device product lines. Each could take one simple step to turn these “product misses” into “CRM hits”
Seven must-have attributes for collaboration
“Collaboration” has been used to categorise a wide variety of products. Even with a range of products this broad, I have found seven attributes that separate winning collaboration products from also-rans…
Health 2.0 Clinical trial mobile alert and reminder service
Over the last year, I sat down with experts from four different health care organizations (across the US and Europe) to come up with ideas for social media business services that would provide immediate value. This is the second service we came up with. It uses mobile social networks to make coordination between Clinical Trial Sponsors, Principal Investors and Subjects more convenient and cost effective for everyone…
Health 2.0 social media-based clinical trial (CT) enrollment management
Over the last year, I sat down with experts from four different health care organizations (across the US and Europe) to come up with ideas for social media business services that would provide immediate value. This is the first service we came up with. It uses social media – in a very controlled fashion – to make it faster and easier to enroll subjects into Clinical Trials…
Low-risk, high-value Health 2.0 ideas: An introduction
Healthcare is an incredibly collaborative sector—making it an ideal candidate to realize value through use of social networking. However, it is also one of the most sensitive sectors in terms of its management of information. This does not make use of social networking impossible; it just requires more creativity in how this technology is applied to create value in a regulatory compliant manner. This post begins a series that will outline four ideas for low-risk, high-value Health 2.0 Business Services.




