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Web 2.0 Communities for Business – Tip #2: Put your finger on the problem

When a new, hot technology appears, it is easy to jump on the bandwagon and focus solely implementing it for your enterprise. However, if you do this you are likely to only do just that, deliver new technology. To use technology to create business value you have start by putting your finger on a problem to solve (then providing all that is needed – technology and otherwise) to solve this problem…

Wharton Wrap-up: “Business and Technology Strategy Changes in the ‘Age of Social Networks'”

Last week, I participated in a panel discussion at the Wharton School on the effects of social networks on technology and business strategy. Here is a wrap-up of what I heard…