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Why business owners should care about this thing called the Lambda architecture

In the past 25 years, I have seen four things that really made me step back and say, “This changes everything.” The most recent was the Lambda Architecture.

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Getting Mobile Advertising Right: You Have One Opportunity

Mobile Advertising is more like classic Direct Response Marketing than Web Advertising: you have one opportunity for the perfect pitch: for each person, based on who he is and what his is doing—right NOW.