Location-based data is the biggest privacy watershed since commercialization of the Internet. It’s time for industry to create a Code of Conduct to manage it.
“PII” also means “Privacy is important”
In the technology industry, “PII” stands for “Personally Identifiable Information.” However, anyone who provides technology to customers should also think of it as standing for “Privacy Is Important.” Two important events this week—one regarding Google and one regarding Facebook—underscored the importance of this and served as reminders of how important protection of privacy is to mainstream adoption of technology…
Health 2.0 Clinical trial mobile alert and reminder service
Over the last year, I sat down with experts from four different health care organizations (across the US and Europe) to come up with ideas for social media business services that would provide immediate value. This is the second service we came up with. It uses mobile social networks to make coordination between Clinical Trial Sponsors, Principal Investors and Subjects more convenient and cost effective for everyone…
Web 2.0 Communities for Business – Tip #9: Create a SAFE Environment
The majority of business (i.e., mission-focused) social media communities are simply not safe. As a result, it is easy for third parties to hijack these communities for malicious use. I recommend incorporation of four tools to make your business community a safe environment for your enterprise, its mission and its stakeholders. If you do not have these, it is only a matter of time before something happens…
Health 2.0 social media-based clinical trial (CT) enrollment management
Over the last year, I sat down with experts from four different health care organizations (across the US and Europe) to come up with ideas for social media business services that would provide immediate value. This is the first service we came up with. It uses social media – in a very controlled fashion – to make it faster and easier to enroll subjects into Clinical Trials…
Low-risk, high-value Health 2.0 ideas: An introduction
Healthcare is an incredibly collaborative sector—making it an ideal candidate to realize value through use of social networking. However, it is also one of the most sensitive sectors in terms of its management of information. This does not make use of social networking impossible; it just requires more creativity in how this technology is applied to create value in a regulatory compliant manner. This post begins a series that will outline four ideas for low-risk, high-value Health 2.0 Business Services.
