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Ten essential UX factors to create products your customers will LOVE

Creating a great User Experience (UX) is much more than providing a clean, simple User Interface (UI). Those of us who want to build products that are LOVED by our customers need to achieve a great UX in up to TEN areas, not just one.

Borrowing a soccer strategy to displace an entrenched market leader

In soccer, players “form a square” to outmaneuver an entrenched, stronger defender. This same strategy can enable small, agile challengers to form a square of market niches that enable them to outmaneuver and displace an entrenched market leader.

Another place in business where greed is NOT good

While being greedy can focusing you on creating value in all that you do, being “too greedy” and over-focusing on your OWN value can hurt you in business partnerships. Winning partnerships are anti-greedy.