Creating a great User Experience (UX) is much more than providing a clean, simple User Interface (UI). Those of us who want to build products that are LOVED by our customers need to achieve a great UX in up to TEN areas, not just one.
In soccer, players “form a square” to outmaneuver an entrenched, stronger defender. This same strategy can enable small, agile challengers to form a square of market niches that enable them to outmaneuver and displace an entrenched market leader.
While being greedy can focusing you on creating value in all that you do, being “too greedy” and over-focusing on your OWN value can hurt you in business partnerships. Winning partnerships are anti-greedy.
We often are asked about the risk of doing something new. However, what is the risk of NOT doing something new? Especially in a world filled with creativity and competition.
Jack Welch used to say, “Be Number 1 or Number 2 (or else get out of the market).” Does this same “Magic Number” apply in the information technology and software world (where innovation is continuous and Moore’s Law applies)?
We all know that mobile is exploding. A simple exploration of network data projections shows that we have entered the “Age of Enterprise Mobile Computing.” If your enterprise does not want to fall behind, it needs to begin immediately planning how to enable enterprise functions using mobile devices…