Enabling Business Pages to geo-target Wall content to their Fans would create the game-changer of the decade

Chris Brogan recently blogged, that “there’s no sizzling fajita effect online.” That is, online commerce does not provide that visceral experience to causes others around you to buy the same thing on an impulse. Social media can be a proxy for the ‘sizzling fajita’—if used correctly.

If you simply create a standalone community, you will only create a place where your stakeholders socialize. While this is nice, it will not create a large return on your investment. If you want to maximize the return on investment in your business community, you need to embed it into the your entire enterprise. Here’s how…

Communities only work when those you want to engage actually participate. This may sound obvious. However, many businesses forget to ensure that the communities they create area actually compelling and rewarding to their target audience. Here is an explanation why and some examples of business that remembered, “it was not just about themselves…”

This is my first in a series of 10 posts about how to build effective Social Media communities for business (and government). My first point is that is important to BEGIN with the understanding that Social Media does NOT “change everything,” — it simply adds several new channels for you to interact with your stakeholders…

A key blogger I follow (and who occasionally writes about my work) just posted on Twitter that his email service provider is down. It reminded me an idea for a Business Service to PROACTIVELY enhance service delivery (not just reactively responding to calls, emails and tweets)…