targeting

RightHereRightNow-280px

Getting Mobile Advertising Right: You Have One Opportunity

Mobile Advertising is more like classic Direct Response Marketing than Web Advertising: you have one opportunity for the perfect pitch: for each person, based on who he is and what his is doing—right NOW.

geo-targeting-210px

The One Feature Facebook Needs to Create the Killer Marketing App

Enabling Business Pages to geo-target Wall content to their Fans would create the game-changer of the decade