Mobile Advertising is more like classic Direct Response Marketing than Web Advertising: you have one opportunity for the perfect pitch: for each person, based on who he is and what his is doing—right NOW.
Chris Brogan recently blogged, that “there’s no sizzling fajita effect online.” That is, online commerce does not provide that visceral experience to causes others around you to buy the same thing on an impulse. Social media can be a proxy for the ‘sizzling fajita’—if used correctly.
MySpace, one of the original big social media players, is on the sales block for $50-$200 million. Groupon, founded years later, is now preparing a $15-BILLION IPO. What did Groupon do so differently to create 100x more value using social media?
While being greedy can focusing you on creating value in all that you do, being “too greedy” and over-focusing on your OWN value can hurt you in business partnerships. Winning partnerships are anti-greedy.